Black Friday-Cyber Monday shoppers spent more online and in person this year, driving $44.2 billion in sales
Shoppers dropped a lot of cash during Black Friday and Cyber Monday.
Despite substantial economic concerns for U.S. consumers, shoppers in the country spent record amounts. Online spending hit a record-high $ 11.8 billion on Black Friday itself, NBC News reported, citing figures from Adobe Analytics. The same firm estimated shoppers spent $ 6.4 billion online on Thanksgiving Day, plus another $ 11.8 billion online over the weekend. U.S. shoppers spent some $ 14.25 billion online on Cyber Monday, according to Adobe, via Reuters. For those keeping score at home, that brings the whopping grand total to about $ 44.2 billion in online shopping from Black Friday through Cyber Monday.
We don’t have as compelling data about in-person shopping, but the National Retail Federation (NRF) told Reuters that 129.5 million consumers showed up to shop in person, which represents a 3 percent uptick from last year. The NRF found that shoppers dropped an average of $ 337.86 this year, up from $ 315.56 in 2024.
So it seems folks were ready to shop this year. Perhaps now, more than ever, they were looking for a good deal.