Amazon’s Kelly Day Says Original and Aggregated Content Driving Each Other Within Prime Video

Massive, internally-produced originals such as “Lord of the Rings” should sit alongside acquired content and aggregated channels and content to drive usage of the Prime Video platform, says Kelly Day, VP of international at Amazon. That spin on aggregation echoes the ‘flywheel effect’ that Amazon executives regularly refer to, meaning the way that content and […]
Variety