Bob Bakish Wants to Sell You a Show: Paramount Global Chief Talks Power of ‘New Age’ Content Licensing Deals

CANNES – Paramount Global CEO Bob Bakish delivered a testimonial to the power of “new age” local and regional content licensing partnerships during a wide-ranging Q&A held Tuesday after the Viacom veteran was feted as Mipcom’s Personality of the Year. During a wide-ranging Q&A that followed the award presentation, Bakish batted down industry speculation about […]
Variety