Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival

The nation’s TV networks are picking their own measurement team. The U.S. Joint Industry Committee, a group backed by Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery, has granted a conditional certification to audience-measurement technologies developed by Comscore, VideoAmp and iSpot, three start-ups that have worked in recent years to challenge Nielsen’s status as the […]
Variety