Fox, Paramount See Dollars Move to Sports, Streaming in Weak TV Upfront
Two of the nation’s biggest purveyors of primetime television are relying more heavily on other kinds of video inventory to fuel their advertising flows for 2023 and 202r, Fox Corp. and Paramount Global are both near the end of their processes in TV’s annual “upfront” ad sales market, and both expect to see some volume […]
Variety