From #BookTok to IRL: ‘Fourth Wing,’ ‘True Blood’ Authors Discuss Sold-Out Reader Convention and the Need for In-Person Connection

Author Rebecca Yarros’s romance-fantasy series “Fourth Wing” has had a chokehold on TikTok’s reader community #BookTok this summer. That heat eventually was reflected on the The New York Times bestseller list — a place where many a viral hit goes after influencers and fans elevate its popularity beyond the virtual realm and into the mainstream. […]
Variety