How JVKE’s ‘Golden Hour’ Became a Hit Without ‘A Single Dollar Spent on Marketing Outside of Radio Promo’

At a time when songwriting and production credits often run for pages, JVKE’s “golden hour” is a distinct outlier. From its piano intro and rap-sung verses to the soaring chorus and strings-adorned outro, the genre-defying track is the handiwork of a genuinely DIY artist and his brother, Zac Lawson. Over the course of four months, […]