Industry Leaders Discuss State of Streaming in 2024, How to Adapt to ‘Today’s Consumer’

When asked to summarize his thoughts on streaming in 2024 with just one word, Joe Cady—executive vice president of advanced advertising & partnerships at NBCUniversal—used “democratization.” “The application of data for targeting and measurement, together with automation, lets us make our premium content available to so many more marketers than we could otherwise work with,” […]
Variety