Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year

Unless you’ve been trapped in a plastic toy box, there’s no escaping the Barbie-core movement that’s sweeping the globe — and potentially contributing a nationwide shortage of the color pink. The marketing department at Warner Bros. has been working in overdrive to entice the masses for Greta Gerwig’s cotton candy-colored fantasy “Barbie,” which has been all but […]
Variety