iSpot Buys 605 in Bid for TV-Measurement Market Edge

In a growing market for technology that measures TV audiences, sometimes it helps to extend your yardstick iSpot.tv, one of a number of ad-tech upstarts vying to challenge Nielsen in the tabulation of media viewership, is acquiring 605, a company that specializes in assigning “attribution,” or tracing how exposure to a specific commercial affects an […]
Variety