Technology

MrBeast’s new video breaks YouTube record

Two people stand on a raft in the middle of the ocean, one of them drinking from a cup of water.

YouTuber MrBeast claims to have broken a new YouTube record.

The popular star, who is one of only a small handful of accounts to have over 100 million subscribers (174 million at the time of writing), took to X/Twitter to announce his latest video has received the highest number of views in 24 hours for a non-music video. Mashable has reached out to YouTube to confirm, and we will update this story if we receive a response.

“New video broke the world record for most views in 24 hours on a non music video!” posted MrBeast, whose real name is Jimmy Donaldson. “I’m living the life I would dream of every night when I was 13.. I love all of you and thank you so much for watching our videos!!! I’ll never take you all for granted.”

The screenshot showed that the video was on 46 million views after a day. To put that in context, 113 million people tuned in for the Super Bowl earlier this year.

The video is titled 7 Days Stranded at Sea, and features Donaldson and four of his friends surviving on a raft for a week.

The record isn’t necessarily a huge surprise. Donaldson’s channel gets a massive amount of engagement, with the majority of his new videos now passing the 100 million views mark.

His most popular video, a recreation of the hit Netflix show Squid Game, is on around 475 million views.

Mashable