NBCU Bets on Rising Demand for Ad Deals Based on Consumer Niches, Rather Than Broader Crowds

TV has long been the place where advertisers go to get the broadest audiences in media. But NBCUniversal is touting it as a venue where Madison Avenue can also find some of its narrowest. The company, which has spent months pressing advertisers to envision deals that encompass both traditional TV and new-tech streaming, is planning […]
Variety