Nearly a Quarter of ‘Barbie’ Filmgoers in the U.S. Hadn’t Been to a Theater Since Before Pandemic, Survey Finds

“Barbie” brought sporadic moviegoers back to theaters in a big way, a new survey from film tracking service The Quorum found. Quorum surveyed 1,800 “Barbie” ticket buyers in the U.S. over the past three weeks, finding that 11% “couldn’t remember the last film they had seen in a theater.” Another 11% said “Barbie” was the […]
Variety