Paralympics Gets a Paris Spotlight as NBCUniversal, U.S. Committee Tap into Uplifting Stories and Inspiring Athleticism

NBCUniversal is envisioning a day when the Paralympics, the international multisport event for athletes with disabilities, achieve a level of prestige, recognizability and enthusiastic fandom on par with the Olympic Games that inspired them. In preparations for next year’s Olympics telecasts, the media conglomerate on Nov. 16 revealed its high-tech content creation operations across a […]
Variety