Screenwriters Behind ‘BlackBerry,’ ‘Flamin Hot’ Share How They Turned Brands Into Stories: ‘We Never Saw Our Movie as a Product Movie’

Intellectual property — the books, films, characters and properties that get butts into seats — has long been a cornerstone of Hollywood moviemaking. But many of this year’s films have drawn from less likely, though perhaps inevitable, sources of inspiration: products and brands. Movies ranging from “Barbie” and “Air” to “BlackBerry” and Michael Mann’s upcoming […]
Variety