Spotify is signing Joe Rogan to a multi-year deal worth $250 million
Constant COVID-19 misinformation isn’t enough to stop Spotify from renewing its deal with Joe Rogan’s podcast The Joe Rogan Experience. The former Fear Factor host and UFC color commentator is set to receive an estimated $ 250 million for an undisclosed multi-year contract.
Other details of the new contract include Rogan being able to distribute his show on other platforms and a revenue-sharing agreement that’s based on ad sales, according to the Wall Street Journal. The WSJ‘s report also states that Rogan’s new contract comes with a minimum guarantee but that number also remains undisclosed.
For the audio-streaming giant, renewing Rogan was a no-brainer as his show sits atop the most popular podcasts on the platform alongside esteemed company New Heights with Jason and Travis Kelce and The Tucker Carlson Podcast. Despite being so popular, Rogan is a constant source of controversy. Along with the aforementioned COVID-19 misinformation that is regularly delivered on his podcast, Rogan has also faced criticism for hosting controversial figures and discussing topics that range from conspiracy theories to politically charged debates.
When Rogan signed his $ 200 million deal with Spotify in 2022, several artists left the platform and over 200+ medical professionals petitioned the service to put an end to the show. Nothing came of it then and nothing probably will now as Spotify has invested a lot of money into publishing Rogan, despite its issues in lowballing or outright not paying other content creators and artists.
Thus with this new deal, Spotify will have still paid more money to Rogan’s controversial podcast than it did for the $ 100 million of its Creator Equity Fund (i.e. the Joe Rogan apology fund).