The ‘Ghostbusters: Frozen Empire’ AR experience lets you catch ghosts at home
Those who valiantly bust ghosts are back again with Ghostbusters: Frozen Empire, and the marketing team is having a little fun making a few otherwordly vagrants available for you to catch at home.
To promote the release of the latest adventure with the only folks you can call if there’s something weird and it don’t look good, Sony has released a new AR experience that lets you play around with ghost traps at home.
Yes, I gave it a go. No, my dog couldn’t give a shit even though she was also being ghost-trapped via AR.
Heading to the Ghostbusters AR experience website, you’ll be confronted with a bunch of those dastardly Stay Puft folks entombed in ice cubes and a QR code to scan. It’ll then open on your phone, and you’ll need to allow the app to access Motion and Orientation as well as your camera.
You’re instructed to find a good spot for your ghost trap (I picked right next to my sleeping dog’s location), then tap the screen to set it, and watch an array of ghosts from the series get frozen and sucked up into the trap. If your pets are somehow in frame, like my wolfhound-cattle dog was, they won’t know they’re also being iced.
In a neat addition, once you’ve trapped the ghost, you’ll be prompted to “Call” and greeted with a video message from Frozen Empire star Kumail Nanjiani, giving you the praise you crave.
It’s all a promo for the upcoming Ghostbusters: Frozen Empire, which hits cinemas March 29. Set in a rather ice-covered New York City, the film will see the original Ghostbusters (Bill Murray, Ernie Hudson, and Dan Akroyd) back together again, teaming up with the new wave of Ghostbusters from Ghostbusters: Afterlife (Paul Rudd, Carrie Coon, Nanjiani, Finn Wolfhard, and Mckenna Grace).
Go forth, trap ghosts on your dogs.
