Twitch Nixes Branded-Content Rule Changes After Backlash

Twitch to creators: Oops, never mind. The Amazon-owned livestreaming platform on Wednesday revoked its new branded-content guidelines the day after putting them into place, following a backlash from creators. The changes, which were scheduled to be effective July 1, would have restricted the kinds of ads allowed on Twitch — completely banning “burned-in” (i.e., in-stream) […]
Variety