Weak TV Upfront Market Has Advertisers Pushing for Pricing Rollbacks (EXCLUSIVE)

The bill may be coming due for continued declines in TV ratings. Advertisers are pressing for rollbacks, or declines in the rates they pay for reaching TV viewers, in early “upfront” talks with TV networks, according to two media buying executives and other people familiar with these annual discussions in which U.S. media companies try […]
Variety