Super Bowl Halo Fuels CBS’ Delayed ‘Premiere Week’ in Live+Same Day Ratings

We don’t talk much anymore about live+same day ratings, since it’s the earliest measurement of a long tail that now includes time-shifted, streaming and more viewership. But if we look at good ol’ fashioned linear live viewing for the week of February 12, CBS has quite the story to tell. Thanks to the halo effect […]
Variety